Is Natural Beauty and Haircare Just a Fad?

With the popularization of the green beauty movement, most people now search for hair and beauty products using the keyword “without.” That means products without sulfate, without paraffin, without parabens, without aromas, and dyes. Aside from that, people also stay away from hair products with petroleum oils and silicones.

Natural hair care made a difference for all the people who subscribed to its use. Now, people know that artificial hair products are not making your hair healthy, but instead, damaging and drying it. The question for some who are still waiting to take that giant leap of faith is whether their locks can look great with products that don’t have these famous artificial ingredients?

It’s not easy to convince someone who only sticks to one product to make the shift. However, for those who tend to pick different shampoo, condition, salon, or even hairdresser, it can be tough. Then again, going green brings more tangible benefits. So, if you have to contest against a popular shampoo, conditioner, or hair treatment, you can always win by highlighting its benefits.

Is going green the way to go?

Research spearheaded by Harris Poll revealed that around 60% of women aged 35 and higher believe that all-natural products are essential. The same study also revealed that about 73% of the millennial population opt for hair products that are natural and chemical-free.

To confirm this trend, you can visit a local natural beauty shop and observe what people are choosing. If you notice, brands are swarmed with natural and organic hair and beauty products.

The reason for this change is the shift in consumer demands. Now, the need for natural beauty remedies is higher than ever before. For these brands, it’s their responsibility as beauty leaders to complement and sync up with their market’s awareness and respect for green initiatives.

Some say that since the millennial group grew up with the internet, their curiosity made them search for the ingredients in the products they consume. To cope up with such passion, brands also made their staff more knowledgeable on brand and ingredient education.

Not all “Natural” Hair Care is Really Natural

It’s easy to claim that you started using a natural hair care product. Then again, you must know that defining something as natural can be a slippery slope. There are, in fact, technically natural ingredients.

They come from the earth, so they are, in essence, natural. Then again, despite its “naturalness,” it can cause damage to one’s hair. So, how do you remedy this? Always read the label.

Inspect the ingredients mentioned in the label to see if the brand’s claim is valid, and if you have any doubts, conduct an investigation. Information is very much available online. You can find out what you need to know in no time.

Final Thoughts

Subscribing to a specific brand or product is purely personal. Though you can get swayed by advertisements and debates, at the end of the day, you have the final say. The same is true in choosing which hair care product to use.

No matter how convincing and persuasive proponents of the green beauty movement are, you can only decide for yourself. So, based on this premise, the question of whether or not green beauty is just a trend can only be answered on an individual level.

If you have not made the shift yet, try doing it now. The moment you see tangible results by yourself, you can say that this movement is more than just a trend. You can honestly say that going green can be a way of life.