Opatra London Advanced Skincare Technologies Wins Pure Beauty Award for CleanLift Device

Opatra London took home a ‘Gold Winner’ badge from the 2020 Pure Beauty Awards, which were hosted virtually on the 29^th October 2020. The award was presented for the CleanLift device, a revolutionary new product designed to cleanse, tone and revitalise the facial skin and tissue. The Lux Brush from Opatra London was also nominated for an award.

The CleanLift Device

The CleanLift device from Opatra London uses advanced skincare technologies and is named for its two modes: Clean and Lift.

In the first stage of the process towards healthier, younger-looking skin, the Clean mode provides a deep clean for the face using an ultrasonic exfoliator. This removes all impurities including dirt, blackheads and whiteheads, refreshing the skin and opening the pores to better enable penetration of moisturisers and serums, generating enhanced results.

Once the skin has been thoroughly exfoliated and cleansed, the device can be switched to Lift mode, which gently but thoroughly tones the facial muscles and stimulates circulation, resulting in smooth, revitalized skin.

The Lux Brush

The Lux Brush from Opatra London harnesses the latest technology to deliver Massage Therapy and Light Therapy, repairing and maintaining optimum health and condition of the hair and scalp with regular use.

The brush features two LED light settings: Red, which increases circulation to stimulate hair follicles, deliver vital nutrients and strengthen the natural supply of keratin within the hair, and Blue, to eliminate bacteria from each strand of hair and the scalp, preventing build-up and irritation.

Hair is naturally detangled and the is scalp massaged while the brush is in use, resulting in luxurious, glossy hair and a relaxing at-home spa experience.

The Pure Beauty Awards

The Pure Beauty Awards is an annual event that reached its 20^th year in 2020. The event is known for its celebration of the latest products and innovations in the UK beauty market.

In 2020, due to the ongoing pandemic, the event was hosted online with the theme ‘Emerald City’.

Sponsors tuned in to announce the winners of each category throughout the evening and viewers were encouraged to join in by wearing black tie or themed outfits and share images of their virtual viewing parties, with the opportunity for a lucky few to be featured in the upcoming new edition of Pure Beauty magazine.